For small businesses, one key benefit of leveraging social media marketing is the fact that it allows a two-way conversation between brands and their audiences. If you are not currently on any social media platforms, chances are a large portion of your target audience might not find you. But don't rush out to sign up for all of the major platforms when there are several substitutes that can help push your brand to new heights.
Michelle Brammer, Director of Marketing of eZanga.com, examines 4 Underestimated Social Media Sites for Small Businesses in her debut article for PR Newswire's Small Business PR Toolkit. In her post, Brammar recommends the following:
Quora: At its simplest form, Quora allows users to submit questions for others to answer. The unique opportunity with this channel is that small businesses can respond to questions and increase their thought-leadership reach. The added perk? Drive traffic back to your website when responding.
Snapchat: Posting photos or short-video, this platform is popular with millennials and provides small businesses an excellent way to reach their engaged customers. Followers can also ask questions via quick snaps, which takes customer service to a whole new level.